Branding, Identity Design
Focused on bringing quality infusion services to rural America, Access Infusion Care brings together local health care providers and clinics to provide crucial care to underserved communities. I worked on the logo and visual identity for this company as it was beginning to get a foothold in rural areas in Michigan. We wanted the brand to be professional, trust-worthy, and approachable. The drop in the 'A' illustrates infusion treatment.
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The drop icons on the map show the three locations of their clinics in Northern Michigan, and the areas in yellow are the counties that can be served from these clinic locations. Some health care providers travel long distances to serve their patients.
