Branding
ACI is the leading global authority in concrete; developing standards and practices, educating, training, and certifying workers since 1904. I’ve worked with the existing ACI brand for years, expanding their visual identity through regional branding, stickers, graphics, and visual systems.
This set of stickers was designed to be engaging and fun for those in the concrete industry. Let the world know what you are passionate about!
This is part of the logo and asset set myself and the team at Q LTD developed for ACI’s regional Resource Center branding. The Resource Centers are places where students and workers can go to learn new skills and connect with those in the concrete community in their region. The goal was to depict the Resource Centers as helpful and friendly.
I was given the opportunity to work on the regional branding for the Middle East and United Arab Emirates (UAE) ACI locations. It was a lot of fun working with typography and translators to get ACI’s tagline “Always Advancing” properly set in arabic type. The UAE chapter logo depicts iconic buildings in the region.
